This fourth generation hatmakers was founded in 1910 and uses the artisan Borsalino method of steam and compression to mould their traditional hare felt gaucho hats, with production done in house. Maidana has been serving the Estancieros (farm owners) across Argentina for decades. They’ve sold over 2 million of their trademark Corazon de Potro hat (Heart of Foal) which looks equally stylish worn in the city as in the heart of the Pampas.