Co-owners Doug Behner & Ruben Leal ditched the corporate fashion world for something more meaningful & the result is a modern men's lifestyle store leading the pack on Venice's previously devoid, now wildly thriving Lincoln Boulevard. The shop welcomes visitors with the scent of palo santo, a handsome raw wood interior, and shelves stocked with trendy threads, fragrances, backpacks, & beach throws from brands like Jungmaven, Jed & Marne, Birkenstock, & Pendleton. No matter your trade, Tradesmen is one of those stores where you can't help but want everything, especially if logo-less and neutrals are your thing.