12South

You’d be hard-pressed to find a Nashville neighborhood that has experienced more growth and revitalization in recent years than 12South. Over the past 12 years, restaurants and retail businesses have flooded the area. Great for people watching, shopping, happy hour and dinner plans, 12South is well worth an afternoon and evening while in Nashville.

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Imogene + Willie

Address
2601 12th Avenue South
Website
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Imogene + Willie has quickly become a Nashville staple. The Kentucky couple left their family’s denim factory and started their Nashville business in 2009. Named for their grandparents, you will find their flagship brick and mortar store in a refurbished gas station in the heart of 12South and it’s worth popping in. The beautiful storefront carries souvenirs, quality denim, hip clothes and a touching story. Beware, wandering the neighborhood, you’re sure to see plenty of their patrons sporting i+w jeans with the signature “+” stitched on the seam. (Slick pics care of Justin Chesney.)

Imogene + Willie
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Imogene + Willie
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Imogene + Willie
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Imogene + Willie
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Imogene + Willie
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Imogene + Willie
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Imogene + Willie
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Imogene + Willie
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Imogene + Willie
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Imogene + Willie
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Portland Brew

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