CAP Beauty has reached a cult-like status amongst New Yorkers who try to live their lives a little more like Gwyneth Paltrow, and a little less like Lindsay Lohan circa 2007. But you don’t have to be a health nut to appreciate the natural beauty store’s mission to bring a carefully selected range of products and brands that are actually kind to our bodies to consumers. Passersby like Charlotte Hundley and Laura Helms visit the Greenwich Village store to shop for products from brands like RMS Beauty, Tata Harper, Lauren’s All Purpose, One Love Organics, Pai, Marie Veronique, Kypris, and many more. Cap Beauty also offers spa treatments like facials and acupuncture, in line with their philosophy.
