The etymology of the name is very unclear, but feel free to invent your own. And you'll have time to because the burgers are the size of a toddlers head, and the line can sometimes reach to midtown (and that's like real far, y'all). If you can eat a Sparkleburger in one sitting, well...it's been really nice knowing you. This is a local's spot in all senses of the word phrase. You're on their turf. Be nice and make new friends; you might be there a while.