Ask a sample of Angelenos to locate Hermosa Beach on a map, and you’ll soon realize that it’s one of LA’s best-kept secrets. Tucked between the Pacific Ocean and Pacific Coast Highway, “The Best Little Beach City” averages 325 days of sun a year—no wonder it’s home to professional and Olympic volleyball champions. Always partying and never pretentious, Hermosa Beach is a local escape from traffic, tourism, and faux-trendiness.
Whether you're a local, or just passing through, ET Surf is what Southern California lifestyle is all about. ET is loaded with surf, snow, and skate vibes provided by a super friendly, knowledgable staff that love to talk adventure. A staple in the South Bay since 1972, a stop at ET is a necessity whether you need gear, apparel, or just want to shoot the breeze or browse the goods.
