Known as an historic, beachside resort town, SaMo has been home to surf and skate culture, healthy living and some of the most progressive attitudes in CA. Today, it’s been reborn as an important tech and cultural hub dubbed “Silicon Beach” where art, entertainment, fashion, food, old and new fuse into a beachy-meets-metropolitan vibe.
The best (old school) place to get resource material and inspiration for any design project you're working on.
When you need to put a lid on it, Fedora Primo is the place. This decade-old hat shop by the beach isn’t the biggest but might certainly be the best - and friendliest. With a wide selection of thoughtfully curated hats by season, and the best selection of wool, fabric or woven hats there’s something for every size, shape and style of cranium.
