One of New York's most beloved neighborhoods, beautiful Soho with its archetypal cast-iron buildings has a rich and interesting history. From its heyday of being the original artists' playground, today's Soho is the home of high fashion flagship stores the world over. A neighborhood constantly in flux, new concept stores, pop ups, restaurants and bars arrive on the regular, while some gems have thrived through the decades, standing the test of time and rising rent. There's something to see, taste, try on and experience every step of the way on every street, here're some of my favorites.
Neigbourhood staple two-part bakery and coffee shop.
New York's biggest bike store and cycling community.
Birchbox's only brick-and-mortar flagship.
Soho is the home of flagship stores the world over, so it makes sense that the digitally born Birchbox opened its only brick and mortar shop here. Come into this airy space to sample all their beauty and grooming products in one go, buy them here or Build-Your-Own-Box for a subscription. There's even a Men's section, a hair and make up station, and a nail salon in store.
