Soho
- by
- Julia Guo
One of New York's most beloved neighborhoods, beautiful Soho with its archetypal cast-iron buildings has a rich and interesting history. From its heyday of being the original artists' playground, today's Soho is the home of high fashion flagship stores the world over. A neighborhood constantly in flux, new concept stores, pop ups, restaurants and bars arrive on the regular, while some gems have thrived through the decades, standing the test of time and rising rent. There's something to see, taste, try on and experience every step of the way on every street, here're some of my favorites.
Housing Works Bookstore Cafe
Housing Works
Deco Jewels
Pop International Galleries
Evolution Store
Selima Optique
Sunrise Mart
Saturdays
Retro Super Future
Pepe Rosso To Go
Once Upon a Tart
Neigbourhood staple two-part bakery and coffee shop.
Maman
Little Prince
Leica
Harney & Sons
The Drawing Center
Byredo
Bicycle Habitat
New York's biggest bike store and cycling community.
Birchbox
Birchbox's only brick-and-mortar flagship.
Bite Lip Lab
Cafe Select
Broken Kilometer
Mercer Kitchen
Axelle Fine Arts
Explore more neighborhoods
Retro Super Future
- Address
- 21 Howard Street
- Website
- Visit Website
- Free Lyft
- Free Lyft
The Flagship of this cult brand does its innovative frames justice. Custom designed by the SUPER team and Italian architect, Andrea Caputo, the symmetrical, minimal space is a designer's dream. Current styles - all handmade in Italy - line up neatly before the rows of long mirrors invite you to try them all on, while audio visuals play on the big screen. The staff have their own lounge and creative space to work, staying out of your way until you need help.