One of New York's most beloved neighborhoods, beautiful Soho with its archetypal cast-iron buildings has a rich and interesting history. From its heyday of being the original artists' playground, today's Soho is the home of high fashion flagship stores the world over. A neighborhood constantly in flux, new concept stores, pop ups, restaurants and bars arrive on the regular, while some gems have thrived through the decades, standing the test of time and rising rent. There's something to see, taste, try on and experience every step of the way on every street, here're some of my favorites.
Neigbourhood staple two-part bakery and coffee shop.
New York's biggest bike store and cycling community.
Birchbox's only brick-and-mortar flagship.
Bite was born out of the belief that everything you put around your lips should be good enough to eat, and created a series of lipsticks with food-grade ingredients. It quickly became a cult beauty brand stocked in Sephora all over the world. The lip lab in Soho is Bite's only brick and mortar existence, where you can come in and have your own custom lipstick created for you on the spot.
