The guide to Expo 2015 for design lovers. Every city has its center, its suburbs, its central and satellite neighborhoods. If Expo 2015 is a city (and it is), we've now arrived downtown. Piazza Italia, the area of the Cardo that stretches from the Open Air Theatre as far as Palazzo Italia and the Tree of Life. Along the Decumanus lie the international pavilions. Along the Cardo, the top Italian attractions. As a soundtrack, Dean Martin (what else?) This neighborhood was overseen by the Expo 2015 Social Media Team. All the photos are by Beatrice Bianchetti and Anna Chiara Maggiolini.

Error loading image!

Accademia Citterio of Italian Cured Meats

Website
Visit Website

[Citterio](http://www.citterio.com/page/view/citterio-in-expo-2015/), chosen to represent Italian cured meats at Expo Milano 2015, has focused on a traditional range that is simple, quick and… democratic. This is a two-story structure, a stone's throw from Palazzo Italia on the Cardo. At the entrance, after a super-fast automated payment (no fear for those who don't feel very “smart”, the hostesses are ever ready to lend a hand) you approach the counter and choose up to 7 portions of sliced meat, served by courteous staff who, armed with a slicing machine, will arrange the freshest of products on your cardboard tray. From San Daniele Ham to Bresaola from Valtellina, and from Speck from Alto Adige to [Salami Milano](http://www.citterio.com/page/view/family-company/). And in addition, Mortadella from Bologna,Parma Ham and [Cooked ham from Vignola](https://www.youtube.com/watch?v=LuGulgBkPTA). To eat them, munching your way through the complementary bread sticks, you can take a pew upstairs. How much? Excluding drinks, a tray with seven tasters comes at 7 Euro and offers a complete lunch. How come we like it so much? Because seemingly this is a tasting. But in reality it's a performance. Seven deli workers who create a marvelous ballet of slicing machines, knives, aprons and smiles. Fantastic. The packaging too is just perfect. A [piece of folding cardboard](http://www.scattidigusto.it/2015/05/05/expo-2015-prezzi-bassi/) that in three moves turns into a phantasmagorical tray. Less is More!

Accademia Citterio of Italian Cured Meats
Error loading image!
Accademia Citterio of Italian Cured Meats
Error loading image!
Accademia Citterio of Italian Cured Meats
Error loading image!

Tree of Life

Error loading image!