The Big Five
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Relations Design
If we had to describe what we liked most about the Kuwait Pavilion, the simplest thing to do is to cite Paola Antonelli: “They've copied the ancient custom, among the houses of the bourgeoisie, of offering water to the less well-off. Here we are, and this is what's beautiful about Expo, especially here where we're talking about food, it contains messages that can open people's minds, because a young person who sees these things can learn that in certain situations an offer of water is worth more than an offer of money. These are images that remain forever.” Perfect (we couldn't have put it better). For a world where relations design wins out.
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