St James’s
- by
- dn&co.
Defined by its four corners — St James’s Palace, The Ritz, Piccadilly Circus and Trafalgar Square — this grand and historic area of central London is best known for its art community and menswear credentials. But as a champion of independent retail in all its guises, it is increasingly finding new favour with those of us who question modern ideas of quality and value. [stjameslondon.co.uk](http://www.stjameslondon.co.uk)
Bernard Jacobson Gallery
St James’s Church
Christie’s
Tiger of Sweden
Floris
The Ritz
Fortnum & Mason
Berry Bros. & Rudd
Joseph Cheaney & Sons
The Bike Rooms
Sims Reed Gallery
Milos
Aquascutum
The Wolseley
White Cube
The Illustration Cupboard
A place to draw strength for devotees of contemporary illustration
Cafe Murano
Foster & Son
St James’s Park
London's oldest royal park
D.R. Harris
Institute of Contemporary Arts
Jermyn Street Theatre
Sake No Hana
Paxton & Whitfield
Maison Assouline
Borough Barista
Cicchetti
The London Library
Explore more neighborhoods
The Bike Rooms
- Address
- 4-8 Regent Street
- Website
- Visit Website
Clean, white space with racks of sleek, ‘big brand’ bicycles — this is definitely not your average bike retailer. The Bike Rooms deals only in the pinnacle: Pinarello bikes, Corima wheels, Assos and Giordana clothing, Rudy Project helmets and glasses. In a market flooded with options, The Bike Rooms gives the very best cycling expertise to customers wanting high-end products for peak performance.
![The Bike Rooms](https://otg.imgix.net/assets/grid/london/st-jamess/the-bike-rooms/562a5bfb2e94db64ba000258_2.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=a48df6b2c1d0f6c339f5ff72e8b3d0a3)
![The Bike Rooms](https://otg.imgix.net/assets/grid/london/st-jamess/the-bike-rooms/2015_08_26_StJamesCorrespondent_1657.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=eac7071286cfb133290c0beb2691673c)
![The Bike Rooms](https://otg.imgix.net/assets/grid/london/st-jamess/the-bike-rooms/DSC_2497_C.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=97359575ae958d6bd341e42ad205115f)
![The Bike Rooms](https://otg.imgix.net/assets/grid/london/st-jamess/the-bike-rooms/2015_08_26_StJamesCorrespondent_1452.tif.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=38883b6fe50ddbbe164ed782b6376197)
![The Bike Rooms](https://otg.imgix.net/assets/grid/london/st-jamess/the-bike-rooms/2015_08_26_StJamesCorrespondent_1788.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=1349273628aca632dc2c1112b709a2c8)