St James’s
- by
- dn&co.
Defined by its four corners — St James’s Palace, The Ritz, Piccadilly Circus and Trafalgar Square — this grand and historic area of central London is best known for its art community and menswear credentials. But as a champion of independent retail in all its guises, it is increasingly finding new favour with those of us who question modern ideas of quality and value. [stjameslondon.co.uk](http://www.stjameslondon.co.uk)
Bernard Jacobson Gallery
St James’s Church
Christie’s
Tiger of Sweden
Floris
The Ritz
Fortnum & Mason
Berry Bros. & Rudd
Joseph Cheaney & Sons
The Bike Rooms
Sims Reed Gallery
Milos
Aquascutum
The Wolseley
White Cube
The Illustration Cupboard
A place to draw strength for devotees of contemporary illustration
Cafe Murano
Foster & Son
St James’s Park
London's oldest royal park
D.R. Harris
Institute of Contemporary Arts
Jermyn Street Theatre
Sake No Hana
Paxton & Whitfield
Maison Assouline
Borough Barista
Cicchetti
The London Library
Explore more neighborhoods
Tiger of Sweden
- Address
- 210 PiccadillyUNIT P04
- Website
- Visit Website
This fashion-forward brand started life in a remote Swedish fishing village in 1903, but today its slick Piccadilly flagship store is a world away. The hyper-modern and minimal space is brought to life with fresh seasonal looks and collections, where the emphasis for men is on razor-sharp silhouettes and sleek Swedish simplicity. Womenswear is colourful and expressive with unusual fabrics and asymmetry. Very good jeans.