St James’s
- by
- dn&co.
Defined by its four corners — St James’s Palace, The Ritz, Piccadilly Circus and Trafalgar Square — this grand and historic area of central London is best known for its art community and menswear credentials. But as a champion of independent retail in all its guises, it is increasingly finding new favour with those of us who question modern ideas of quality and value. [stjameslondon.co.uk](http://www.stjameslondon.co.uk)
Bernard Jacobson Gallery
St James’s Church
Christie’s
Tiger of Sweden
Floris
The Ritz
Fortnum & Mason
Berry Bros. & Rudd
Joseph Cheaney & Sons
The Bike Rooms
Sims Reed Gallery
Milos
Aquascutum
The Wolseley
White Cube
The Illustration Cupboard
A place to draw strength for devotees of contemporary illustration
Cafe Murano
Foster & Son
St James’s Park
London's oldest royal park
D.R. Harris
Institute of Contemporary Arts
Jermyn Street Theatre
Sake No Hana
Paxton & Whitfield
Maison Assouline
Borough Barista
Cicchetti
The London Library
Explore more neighborhoods
Tiger of Sweden
- Address
- 210 PiccadillyUNIT P04
- Website
- Visit Website
This fashion-forward brand started life in a remote Swedish fishing village in 1903, but today its slick Piccadilly flagship store is a world away. The hyper-modern and minimal space is brought to life with fresh seasonal looks and collections, where the emphasis for men is on razor-sharp silhouettes and sleek Swedish simplicity. Womenswear is colourful and expressive with unusual fabrics and asymmetry. Very good jeans.
![Tiger of Sweden](https://otg.imgix.net/assets/grid/london/st-jamess/tiger-of-sweden/562a5868dca2fd4f9300022d.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=4b68945935a786ec956b7ccc97b3e8ad)
![Tiger of Sweden](https://otg.imgix.net/assets/grid/london/st-jamess/tiger-of-sweden/2015_08_26_StJamesCorrespondent_022.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=bbd582fa9c855503cba93cd5064e1b96)
![Tiger of Sweden](https://otg.imgix.net/assets/grid/london/st-jamess/tiger-of-sweden/2015_08_26_StJamesCorrespondent_401.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=c3a735541346c0c61f146feb4558f172)
![Tiger of Sweden](https://otg.imgix.net/assets/grid/london/st-jamess/tiger-of-sweden/2015_08_26_StJamesCorrespondent_409.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=8eb1df346be637aebc316655f7f0d095)
![Tiger of Sweden](https://otg.imgix.net/assets/grid/london/st-jamess/tiger-of-sweden/2015_08_26_StJamesCorrespondent_383.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=542b49994ef58f536dbdb5c6bf234fc4)
![Tiger of Sweden](https://otg.imgix.net/assets/grid/london/st-jamess/tiger-of-sweden/2015_08_26_StJamesCorrespondent_429.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=c96adbaf5c98686aedb1b8306d0f9e8d)
![Tiger of Sweden](https://otg.imgix.net/assets/grid/london/st-jamess/tiger-of-sweden/DSC_2192.jpg?auto=format%2Ccompress&crop=focalpoint&fit=min&fm=jpg&fp-x=0.5&fp-y=0.5&ixlib=php-1.1.0&q=80&w=1200&s=3156595743e2ec871a8251c8700916df)