The Slovenia Pavilion is the one of “I feel sLOVEnia. Green, active and healthy”. A fascinating pavilion, with a hundred things to tell. In fact, the part that struck us most was the green sticker representing “love” inside “sLOVEnia”. Hundreds of thousands of self-adhesive green hearts that spread out from the pavilion all over the Great Universal Exposition, and as far as Milan (and the rest of the country). Stuck onto jackets, a notebook, a passport, laptops, and a thousand other surfaces. In a world where digital communication is king, it's a real pleasure to see this great comeback by the analogue medium. The web, social media, television and podcasts. In Slovenia, they staked everything on a sticky green heart and won. When information design becomes public, nobody can better it!