The Center, North Side
The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
Holy See Interactive Table
Disco Inferno
In Junk Food, We Trust!
France: Coffered Ceiling, Cheeses, Giant "Hair Salon Bonnet"
Poland Chocolate Train
Mohammed's Saffron
Hortus Conclusus (of Mirrors)
An Orange Amusement Park
A Lemon Sorbet
Fashion Victims: From Kazakhstan with Love
Contemporary Wunderkammer
Workshops at Porta Romana
The Center, South Side
FFD (Future Food District)
Eataly
Kürtőskalács
A Never-Ending Performance
Sir Norman Foster's Canyon
The Coop Kiosks
May the Force be with You!
A 50-ton Beehive
Belvedere
Colombian Coffee
When Grana Padano is Made
The Technogym Cyclists
Phyto-purification Basins
For Carnivores
A Po Valley Farmstead
The only pre-existing building on the exhibition site.
When the Digital World Meets the Analogue
The Thai Convenience Store
Tango (and Much More)
Colombian Weather
Chocolate, Rice and Coffee Clusters
Illy Coffee Cups
The Coffee Ceremony
Chocolate Factory
Another Must-Visit Market
A Market for Every Taste
An Experiential Greenhouse
Eurochocolate Program of Activities
The Coffee Factory
West Entrance, Fiorenza Side
Chocolate Worlds
Energy, by Wolf Vostell
The Dark Side of the Media Centre
Pavilion Zero, Expo 2015's Cathedral
Munching in Front of the Fountain
The Vietnamese Takeaway
The Sudan Market
The Flags of Nepal
The Yoghurt of the JuiceBar
The Oldani Kiosk
The Fried Potatoes at the Belgian Pavilion
I Shop, Therefore I Am
Explore more neighborhoods
A 50-ton Beehive
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With one of the most striking pieces of architecture at Expo Milano 2015, the United Kingdom establishes an idyllic link with the extraordinary pavilion it presented at the [2010 Universal Exposition in Shanghai](http://www.heatherwick.com/uk-pavilion/). A structure born from the artistic vision of Wolfgang Buttress assisted by the engineering virtuosity of Tristan Simmonds. The result is a work with major scenic impact (by day and even more so by night) where creativity and science are perfectly married: a 50-ton beehive that immerses visitors in a human-scale expanded molecular reality. The theme is simple: bees and the beehive. A key theme for contemporary biology and at the same time a fitting metaphor for a United Kingdom seen as an industrious beehive of global creativity. 169,000 pieces of steel lit by 891 LEDs to recreate the sensation of being surrounded by thousands of bees Made in Britain. The odd thing? That bees, real ones, really have arrived. What else is there to say? [You really got me now](https://www.youtube.com/watch?v=-2GmzyeeXnQ)...