The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
Inside the canyon designed by [Norman Foster](https://en.wikipedia.org/wiki/Norman_Foster,_Baron_Foster_of_Thames_Bank) for the UAE Pavilion, what particularly impressed us was the display based on a series of little magic theaters starring holograms. In fact, the hologram is an easy technology to use (in a satisfying manner). Here, the result is really well done. A series of contents (literally) split into multiple planes that come to life thanks to the intelligent use of a technology that enthralls visitors. A real, contemporary wunderkammer that is every bit as good as the great examples from the past.
