The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
A pavilion measuring 8,000m2, split into two separate buildings by a garden. This is Eataly at Expo Milano 2015, whose extensive catering offer narrates and capitalizes on regional Italian traditions, thanks to local cooks who alternate every month, offering a daily range of 80 different dishes and 100 types of wine, available via self-service. In addition, thanks to the artistic supervision of Vittorio Sgarbi, the range of food and wine is joined by an experience of art: the exhibition “The Treasure of Italy” presents a selection of around 350 works straddling time and space. A couple of wooden Madonnas to give you goose bumps, up to a Schifano that will make your head spin. All great, all super. The thing we like best? The soundtrack. An extraordinary, non-stop playlist to remind us that Italian Style is first and foremost a song from the heart. What is there to say? It must be [a question of cells](https://www.youtube.com/watch?v=bCUDYaTSf9I)...
