The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
According to the laws of physics, bumblebees can't fly. But since they don't know this, they fly anyway. According to the unwritten laws of Great [International Expositions](https://en.wikipedia.org/wiki/World%27s_fair), the Pavilion of Sudan shouldn't work. No superstar architects signed the building's project. There are no interactive gizmos to capture the attention of the old and young. The typical restaurant is extraordinarily similar to any Milanese kebab shop to be found at Lambrate or Stazione Centrale. However, just as bumblebees don't know the laws of physics, visitors don't know the unwritten laws of Great Universal Expositions, and so this pavilion is always thronging with visitors. A highly ambitious pavilion; the number of visitors that crowd Sudan's area can only be dreamed of… It might be the market (an astounding amount of assorted bric-a-brac that perfectly match the mood of the thousands of people passing through). It might be the kebabs which really are delicious, in fact. Or could it be the patio? Who knows... Karl Marx once said: “From each according to his abilities, to each according to his needs.” We're not sure how, but this pavilion has managed to find the perfect balance point. Hooray. Or, as they would say: ....Insha'Allah...
