The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
Majestic, striking, essential. A few steps later we're in the middle of a desert with towering dunes (or if you prefer, between the rocky walls of a canyon). Let's call it a canyon, that becomes increasingly narrow and claustrophobic: impossible to resist the temptation to look up and take a photo with our smartphone. It's almost inevitable to look at the sky because the corridors inside are so narrow they verge on claustrophobic: incredulous, we stop to pull out our smartphones and work on the color contrast between the orange of the architecture and the blue of the sky. Architecture that forces us to look at the sky. What is there to say? Chapeau! Shoot, filter, upload, a check on the first likes received and we're ready to continue our journey inside this artificial desert. A genuine wall of sand that accompanies us until we reach the green oasis (complete with cafeteria). Gorgeous and really well done (it's no coincidence that everything was designed by Sir Norman Foster, a real superstar of contemporary architecture). In the age of Instagram, the success of a pavilion is often a linear function of its photogenic qualities. In this case, the outcome is guaranteed. ...[excuse me while I kiss the sky](https://www.youtube.com/watch?v=fjwWjx7Cw8I)...
