The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
Inside the Waterstone, the [Intesa Sanpaolo Pavilion](http://www.expo2015.org/en/presentation-of-intesa-sanpaolo-pavilion-for-expo-milano-2015-and-a-rich-program-of-initiatives) designed by Michele De Lucchi, in addition to a rich program of cultural events, it is possible to admire the painting by Umberto Boccioni 'Workshops at Porta Romana'. It is a painting that dates back to 1908, more than a hundred years ago. An important step in the life of our country: the transition from agricultural to industrial society. Fields, buildings, smokestacks. Farmers that become workers. Today, again, we are seeing a new transformation. It is very special to be here!
