The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
The themed area dedicated to the [Supermarket of the Future](http://www.expo2015.org/en/news/pavilions/presenting-the-future-food-district-of-expo-milano-2015) created thanks to a collaboration between [COOP](http://www.expo2015.org/en/partners/coop-/-official-food-distribution-partner), MIT SENSEable City Lab and Carlo Ratti Associati, lies at the crossroads between the Cardo and the Decumanus, near the Sud Merlata entrance. Augmented Reality is used to give visitors a vision of an innovative supermarket for new possibilities to interact with products: in fact, it's enough to lightly touch them to bring up information on the production chain, ecological footprint, and nutritional principles. What we like most however is the most obvious thing: here you can do your shopping. At times it's the simplest things that are the most incredible. Once outside in the piazza, you can admire the largest Vertical Plotter in the world. But just what is a Vertical Plotter? It's a robot arm that can produce graffiti of all shapes and sizes. Imagine some graffiti covering 900 square meters, in a flowing superimposition of lines and colors. An unimagined idea to add a further ingredient to this future that to some extent is already with us.
