The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
Laminated wood in the Jura region is the material that characterizes the French Pavilion, which covers an area of 3,592 square meters. The Pavilion recalls at the same time a cellar, with fine wines; a farm, full of aged cheeses; a cathedral with mysterious sacredness; a hive disjointed in many areas. The pavilion is inspired by a symbolic site of French food culture: the indoor market. The latter, in turn, symbolizes the point of union and connection of all French food culture. Unlike traditional indoor markets, where products are presented on tables, tops and shelves, the scene has various objects that decorate the Pavilion in the spaces embedded in the roof of the structure. Sinuous structure composed of vaults and alveoli that is environmentally compatible, exploiting natural ventilation and sustainable cooling technologies. Each object, in a mix of tradition and technology, takes on its unique and profound meaning, as if they were many pieces of a puzzle that put together give life to the French concept: how can we feed the planet, today and tomorrow?
