The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
The Cambodia Pavilion is a small, unpretentious market, where you can breathe the genuine aroma of Asia (frying + spices): woven scarves and textiles, tiny silver elephants, caskets, musical instruments and old wooden machines for rice growing. A paean to rice and vivid colors, amid history, nature and the future. All for sale at affordable prices. You leave with a bright red, handmade scarf, €6 the lighter, but in compensation having gleaned a little about sustainable rice cultivation. A real bargain. In 2015 the ingredient to start from is entertainment. In this case intended as retail. They get visitors’ interest with a market for every taste. Once this happens, they are ready to pass on more articulate and complex values and meanings. It sounds easy, but it’s not. Here it works. Great.
