The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
At Expo 2015 India has no pavilion (a story too long to be told in a few lines). There is however the [Basmati Rice Pavilion](http://visit.expo2015.org/en/padiglione-basmati) acting as an informal ambassador of the Indian subcontinent. What do we find inside the pavilion? An incredible market filling all the available space (plus a corner where you can eat some [wonderful curried rice](http://visit.expo2015.org/en/ristorante-basmati)). Over the last few months we've understood that a great number of visitors come here to shop. And, in fact, at Expo 2015 there is no end of choice. If you like shopping for Indian Pop in an export version, you're never going to leave this pavilion.
