The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
This is another design contraption that we love. Faced with the task of having to explain the coffee universe, what to do? Two greenhouses have been built where a series of plants can grow (of coffee, of course). Real ones, right here, that can be seen, and if you insist, they even let you [touch and smell them](http://www.expo2015.org/en/news/a-visit-to-the-coffee-cluster--a-fragrant-and-delicious-path--from-the-plantation-to-the-cup). Dead simple and yet so sophisticated. How many of you have ever seen or touched a coffee plant? Here you are, you can finally catch up with the world. Apart from anything else, as Jackie Chan reminds us: “Coffee is a language in itself.”
