The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
If you want to eat on the exhibition site there are hundreds and hundreds of different options. But there's only one kiosk where you can try Belgian fried potatoes. One of the great successes of the 2015 Great Universal Exposition: queues that begin early in the morning, over a ton of Bintje potatoes every day (without forgetting the litres and litres of ketchup, mayonnaise, and Andalusian sauce). You can see the explanation here. Don't even think about [trying this at home](http://ricette.giallozafferano.it/Patatine-fritte-alla-belga.html) because this very simple dish comes out of an extremely sophisticated and complex process. As Bruno Munari said: “Doing difficult things is easy. It's very difficult to do simple things,” And here's the proof. Good for you, Belgium! P.S. If you're crazy about packaging, the cone used to serve the potatoes is inspired. Form follows Function, with a pop touch to make everything really special!
