The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
To see one of the originals of the famous work of Barbara Kruger, you need to go to the [MoMA](http://www.moma.org/collection/works/64897?locale=en). To understand how this great truth applies to Expo 2015, you need to go to the OVS / Excelsior Milano Pavilion. That is to say, the place where visitors can buy a great variety of different things. Souvenirs, gadgets, clothes of all kinds, jewellery and many other things besides. In the two buildings making up the pavilion you’ll find the hugely popular [Expo Passport](http://www.expo2015.org/en/news/passport-to-expo-milano-2015--compiling-an-exclusive-memory-of-your-journey-around-the-world) (with thanks to Xerox). In every pavilion you can find someone to stamp it for you. Gadgets, passports, elegant garments where Italian style blends to just the right point with global pop. Here you'll be able to amble through one of the most experiential places on the entire site. OVS and Excelsior Milano have done a great job. Italian Pop to satisfy every taste and every pocket. Everything espousing a powerful inclination towards fashion design, but after all, being in Milan, it's hard to imagine otherwise. Have a look at these videos with [Elio Fiorucci](http://www.ovs.it/en/ovs-for-expo/ovs-expo-milano-2015) and you'll see what we mean...
