The guide to Expo 2015 for design lovers. If we say SoHo, everyone thinks of a specific area of Manhattan (or London, if you are British). However, in New York City, SoHo stands for South of Houston Street. Here we are at Expo 2015; we are not as clever as in New York, so we have no SoDe (South of Decumanus). That said, if we organized names like in New York (NoLIta, North of Little Italy; NoMad, North of Madison Square Park, etc.), we would get SoDe. The south side of the matter. Piero Ciampi would have said: “[the roaring south](https://www.youtube.com/watch?v=F08NeU_97qY)”. This area was curated by the Social Media Team Expo 2015. All photos by Beatrice Bianchetti and Anna Chiara Maggiolini.
The only pre-existing building on the exhibition site.
Many pavilions have huge long queues. Few pavilions thought about entertaining visitors standing in line. Only one pavilion has made entertaining the people queuing a distinctive characteristic of its presence. And so here we are at the [Kazakhstan Pavilion](http://www.expo2015.org/en/participants/countries/kazakhstan-). On the stage in front of the pavilion, from ten in the morning until closing time, there's a non-stop show. Singers, dancers, more singers, other dancers who sing, alone, in a group, in traditional clothes or stunning pop costumes. Volume that rises as evening approaches, insistent rhythms, colors, shades, ostentation split between sight and sound. If you stroll along the Decumanus, you can't avoid seeing and hearing. Queue Design. A discipline we didn't think existed but that here becomes highly important. Hats off to whoever dreamed it up. Awesome!
